The Underdogs of the Market: Part 2

Back at it again with the cool phones… that you might not have known existed. Listed below are three more phone brands that are underrated in the market, but are slowly making themselves known.

Vivo

Vivo was founded recently in 2009 and the company is based in China. At the moment, Vivo are only manufacturing and selling smartphones, but they hope to branch into other products in the upcoming future. All of their phones run on Android. An interesting fact about Vivo is that they were first to put a QHD (2560x1440p) resolution display in a smartphone, making the quality of their screens even better than their competitors. This is one of the reasons that they are very popular in India, and they are slowing reaching into western markets as well. Currently, their phones are not available in Australia, but keep an eye out for their outstanding products!

Zopo

Zopo is another Chinese based phone company. Whilst they are generally unknown to the typical consumer, they are ahead of their Chinese competitors as they have started off by releasing their products in European online retailers. They currently have pop up stores in France, Hong Kong, Italy, Jordan, Netherlands, Malaysia and Spain, making them one of the most diverse upcoming brands. They currently only have smartphones available, all of which run on Android. They have three categories of smartphones. The first one, ‘Speed’, is considered to be a higher-end smartphone. Their second category is ‘Flash’, which is ideal for photographers. Their last category is ‘Color’ which is targeted for young audiences as it is very affordable and colourful.

Microsoft Lumia

You might be wondering why I put this on the list. Whilst Microsoft is known for their software and work on PCs, their Lumia phones are not as successful, and many consumers tend to overlook their smartphone products. Unlike most phones, Microsoft runs on Windows, which means it is easy to connect with other Windows products; in other words, nearly every other PC. They primarily target their phones for professionals and business people because it is so easily synced up with Windows program, and they often advertise it as having a ‘handheld PC’. Their older version, Microsoft Lumia 620, can be bought upfront at $299 AUD. However, their newer product, Microsoft Lumia 920, can be bought at $899 AUD.

- Maddie

Sources

http://www.androidauthority.com/worst-named-smartphones-all-time-691981/

https://www.microsoft.com/en-au/mobile/phone/lumia950/