From 1987 to 2007, Nokia's mobile phone sector experienced exponential growth and was the most successful brand over those years. In 2007, it was the fifth most valued brand in the world. However, from there onward, it saw a huge decline in sales and growth, attributed to Apple's release of the first iPhone. The following article explores the highs and lows experienced by Nokia from 1987, where Nokia launched one of the world's first transportable phones to recent years, where Nokia's mobile phone sector has now been taken over and is currently operating under Microsoft.
http://www.theweek.co.uk/business/60983/nokias-demise-the-highs-and-lows-of-a-once-mighty-brand
- Riana
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