Tuesday, 3 May 2016

Should a reputable brand name add value to a mobile phone?

With the myriad of mobile phones available to purchase today, what makes a consumer preference one particular phone over the other. Now, whilst each type of phone varies in properties, designed to suits an individual's needs and wants, there is one huge factor that seems to be of most concern. Brands. Why are brands such as Apple and Samsung considered elite and therefore more expensive in the mobile phone market, with brands such as Huawei and new competitor, Oppo, producing similar quality technologies. This website below presents a comparison of Samsung's Galaxy S7, Apple's iPhone 7 Plus and Oppo's F1 Plus. Disregarding the different operating systems, you'll find there is little difference between the handsets in comparison to their respective market prices.

http://www.gsmarena.com/compare.php3?idPhone1=7821&idPhone2=8065&idPhone3=7967

- Riana

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