Wednesday, 11 May 2016

The Underdogs of the Market: Part 1


Apple. Samsung. Sony. Nokia. HTC. Basically, they’re all of the phone brands you’ve ever heard of. These brands have become part of our vocabulary. When someone asks ‘What brand of phone should I get?’, you’re probably going to answer one of the above. There is actually a vast market of phone brands arising, and today and on Sunday, I’ll inform you about some of the underdogs in the market.



Alcatel
Alcatel is owned by the Chinese electronic company TLC Corporations. They have a variety of smartphones, tablets and smart watches, which all run with Android. They categorize their smartphones into the categories ‘Idol’, ‘Pixi’, ‘Pop’ and ‘Go’. The design of the phones is all symmetrical, which allows users to hold the phone better. A feature they have is that users can pick up the phone upside down. This is convenient when you’re in a rush and need to quickly grab your phone out of your messy bag or your back pocket. In comparison to the big brands, Alcatel is quite cheap, with their smartphones starting at $59 AUD.


Asus
Whilst most people know Asus for its laptops and computers, Asus also has a line of smartphones. Asus is based in Taiwan, and also has a range of smartphones, tablets, and smartwatches. Their brand of phones is categorized as the ‘Zen’ Series. One of their most popular phones is the ZenFone 2, which CNET reports delivers smooth performance, a clean and feature-rich user interface. They also provide accessories for their products such as camera tools and a speaker set which can be connected to exclusively Asus products. Their pricing range for their phones start of at $180 AUD.



Huawei
Huawei is the 4th largest manufacturing company for mobile phones and they too are based in China. They are recently trying to bring their phones into Western countries, and this can be seen by their pop-up shops located all over Australia (I personally have seen 2 in my local mall). Huawei have a range of smartphones, tablets, PC’s, and smartwatches. They have recently come to popularity due to their P8 phone, and reviewers have stated it is the company’s best phone to date. They also run on Android, with additional customization apps exclusively for Huawei products. Many have stated that this brand will soon become one of the main brands of phones you see in the market.

- Maddie

Sources
http://www.cheatsheet.com/technology/5-of-the-best-android-phone-brands-youve-never-heard-of.html/?a=viewall
http://www.phonearena.com/news/Most-underrated-phones-of-2015_id76695

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